Under the heading “Meet the University”, the University of Technology Nuremberg will celebrate its first campus festival today. The celebration will take place on the construction site covering 37 hectares in Nuremberg’s new quarters of Lichtenreuth. In the opening ceremony, the University of Technology Nuremberg will be presenting its new corporate design.
NUREMBERG. A celebration of its foundation and the first birthday of the University of Technology Nuremberg – this is the intention of todays’ campus festival. At the same time, the festival gives an insight into the university’s concept and development. By pressing a simple button during the opening ceremony, Bavarian Minister of State for Science and the Arts Markus Blume, MdL, Bavarian Minister of State for Finance, Albert Füracker, MdL, and the Founding President of the University of Technology Nuremberg, Prof. Dr. Dr. h.c. mult. Hans Jürgen Prömel, presented the newly created logo as a hologramm floating in the air. Markus Blume, Bavarian Minister of State for Science and the Arts, emphasized the university’s outstanding role: “The first birthday of this once-in-a-lifetime project: The University of Technology Nuremberg is the prototype of the university of the future – the first new foundation of a German university in the 21st century. This is a historic event in the academic landscape of Bavaria: Everything will be digital, international and climate-neutral!”
Corporate Design with a Local Twist
The University of Technology Nuremberg will strike a new path – and the corporate design is the proof. The eye-catching fluorescent green has been deliberately chosen – a color predominantly used on digital screens: “The University of Technology Nuremberg is interdisciplinary, international and digital. We are a new and forward thinking university”, Prof. Hans Jürgen Prömel explains. “This is why we have chosen a design which reflects this. The so-called RGB color as well as the pertaining communication strategy follows the principle of digital first. The word mark UTN is an initialism of our English name University of Technology Nuremberg and reflects our international character. Our interdisciplinary and interlinked approach is shown by the logo which pays homage to Nuremberg’s old town.” The letter T refers to the massive keep of the Kaiserburg of Nuremberg, featuring a characteristic gap similar to the gap between the platform and the tip of the keep. The slogan “Where Nürnberg Meets Technology” shows the close relationship with the Franconian capital, and the German spelling of the city’s name Nürnberg has been chosen on purpose.
Dialog and Close Interaction
“The University of Technology Nuremberg is a once-in-a-lifetime project for Nuremberg. It was clear from the start that it will serve as a powerful technology driver for the whole region, playing an important role in the regions’ positioning for the future. The fact that the University of Technology Nuremberg is actively seeking a close interaction with companies, institutions and locals adds considerable value to the city and the region”, emphasizes Dr. Michael Fraas, Head of the Economic and Science Department of the City of Nuremberg. With scheduled tours around the campus which are available until 7 p.m. today, everyone visiting can experience the university campus. Poles will mark the future locations of buildings, and information can be accessed by means of QR codes. Reference to the corporate design will be made on several occasions. In the next step, the corporate design will be implemented on the university website and in social media.
Copyright: University of Technology Nuremberg
About the University of Technology Nuremberg
The University of Technology Nuremberg was founded on January 1, 2021 and has been the first new foundation of a state-run university in Bavaria since 1978. With its consistently interdisciplinary approach, an innovative spectrum of subjects, new teaching methods and a future-oriented organizational structure, a model university will be created when it comes to teaching and research. The university is to have an international, interdisciplinary and digital approach. Upon completion, up to 6,000 students will be able to study on a campus embedded in the surrounding quarters.